If Customer Satisfaction Does Not Always Lead to Customer Loyalty

question 78

Multiple Choice

If customer satisfaction does not always lead to customer loyalty, firms may need to focus additional effort on _____ strategies.

• A)remediation
• B)retention
• C)rework
• D)repatriation
• E)reprocessing

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Definitions:

Output

Output refers to the amount of something produced by a person, machine, or industry, or the information produced by a computer or software program.

Multicollinearity

A situation in regression analysis where independent variables are highly correlated, potentially distorting the results of the analysis.

Independent Variables

Elements within a model or experiment that are deliberately changed or grouped to assess their effect on variables that depend on them.

Correlated

A measure of the relationship between two variables, indicating how the change in one can predict the change in the other.