If Our Attitudes About a Product Are Focused on Its

question 61

Multiple Choice

If our attitudes about a product are focused on its features and specs,the advertising group would likely use plan with _________ based attitudes in mind.

• A)Affective
• B)Cognitive
• C)Individual
• D)Emotional
• E)Moral

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Definitions:

Sigmund Freud

An Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Social Psychologist

A scientist who studies how individuals think, influence, and relate to each other within a social context.

Personality Traits

Enduring characteristics or qualities that form an individual's distinct character, influencing behaviors and attitudes.

Theoretical Concept

A foundational idea or principle that forms the basis for a theory.