Examlex
Each of us socially types others on the basis of physical appearance,and each of us is socially typed on the basis of our own physical appearance.
Brand Identity
The collection of all elements a brand creates to portray the right image to its consumer.
Wider Context
Refers to the broader scope or larger environment in which something exists or takes place, encompassing more than just the immediate situation.
Disruption
An innovation or event that significantly alters the way that industries, businesses, or markets operate.
Brand Position
Represents the unique space a brand occupies in the minds of consumers, distinguishing it from its competitors based on attributes, benefits, and perceptions.
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