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When a Company Develops a New Service That Competitors Have

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When a company develops a new service that competitors have difficulty imitating,that company has created a(n)


Definitions:

Intensity

The degree of strength, force, or concentration applied in a specific activity or situation.

Selective Screening

The cognitive process through which people filter and focus on important informational cues while ignoring other less relevant data.

External Environment

Factors outside an organization that can affect its performance and strategies, including economic, social, political, and technological influences.

Reality

The state of things as they actually exist, as opposed to an idealistic or notional idea of them.

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