Examlex
Resource ________ is the process of selecting the information system projects in which to invest time and money.
Growth Potential
The capacity of a business or economy to expand and generate increased profits over time.
Target Market
A specific group of consumers at whom a company aims its products and services.
Potential Buyers
Potential buyers are individuals or entities that are considered likely candidates for purchasing a product or service based on their needs, interests, or demographic profiles.
Marketing Action
Any initiative or effort undertaken by a company to promote its products or brand to its target market.
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