Examlex
Match the term on the left to its description on the right.
-assembly
Alternative Evaluation
The stage in the consumer decision-making process where different product and service options are assessed against a set of criteria.
Suggests Criteria
The act of proposing specific standards or benchmarks that can be used to evaluate or judge something.
Information Search
The process by which individuals gather data and details about a product or service before making a purchase decision.
Evaluative Criteria
Standards or benchmarks that are used to judge the quality or value of something, often applied in decision-making processes or assessments.
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