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Odd-even Pricing
A pricing strategy that sets prices just below a round number (e.g., $19.99 instead of $20) to make the price seem lower than it actually is.
Customers' Responses
Feedback or reactions of customers to a product, service, or interaction with a business.
Price Lining
A pricing strategy where products or services are grouped into categories based on different price points to target various consumer segments.
Target Pricing
A pricing strategy where the selling price of a product is calculated based on the desired profit margin and the cost to make or buy the product, aiming to ensure competitiveness and affordability.
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