For a Customer Database,a Good Choice of Key Field Would

question 109

Multiple Choice

For a customer database,a good choice of key field would be

• A)first name.
• B)customer ID.
• C)phone number.
• D)last name.

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Definitions:

Personal Relevance

Degree to which people expect an issue to have significant consequences for their own lives.

Significant Consequences

Outcomes or results of actions that have a notable impact on individuals, groups, or systems, often causing lasting changes.

Elaboration Likelihood Model

A theory explaining how people process persuasive messages, differentiating between a central route of careful scrutiny and a peripheral route of cues external to the message.

Personal Relevance Theory

The hypothesis that people pay more attention to and are more likely to remember information that they find personally relevant or meaningful.