Prior to Google,early Search Engines Ranked Web Pages by

question 63

Multiple Choice

Prior to Google,early search engines ranked Web pages by

• A)counting the number of times other Web pages linked to it.
• B)counting the number of times the key word or phrase appeared on the page.
• C)counting the number of hits the page had received from the linked page.
• D)having a human view and rate each page.

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Definitions:

Unaided Recall Test

A performance metric that requires consumers to recall advertisements from memory, without any clues.

Print Ad

A form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, businesses, and other audiences.

Recognition Test

A performance metric that involves showing consumers an advertisement and asking if they recognize it.

Percentage-Of-Sales

A method used to create a marketing or advertising budget based on a fixed percentage of a company's sales revenue.