Match the Term on the Left to Its Corresponding Example

question 61

Multiple Choice

Match the term on the left to its corresponding example or definition on the right.
-hyperlink

• A)multimedia content through the Internet
• B)clickable text on a Web page that takes you somewhere else
• C)saved URL you want to revisit
• D)collection of Web pages with text and images
• E)http://www.pearsonhighered.com
• F)database of Web page locations created automatically
• G)hierarchical catalog of Web sites compiled by researchers
• H)software to view Web pages

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Definitions:

Rationalization

The process of reorganizing a company or system to make it more efficient and effective, often involving reductions in staff.

Abandoning Markets

The strategic decision to exit a market segment or stop marketing efforts in a particular geographic or product area.

Hierarchy Of Effects

A model describing the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase.

Need Recognition

The first stage in the consumer buying process, where a potential buyer realizes a difference between their current state and a desired state.