Anna Preston Is a Senior Manager in a High-Technology Company

question 87

Multiple Choice

Anna Preston is a senior manager in a high-technology company in the United States.She has an in-depth knowledge of her company's resources, and the ability to recognize and exploit market opportunities abroad.Her thorough understanding of how the business and people operate at the local level in international markets makes her an invaluable asset to her company.Anna is ________.

• A)global business savvy
• B)an authoritarian leader
• C)an enthnocentric manager
• D)a self-protective leader

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Definitions:

Break-even Point

The level of sales at which total costs equal total revenue, resulting in no net profit or loss.

Target Profit

The desired profit figure set by a business, which guides pricing, production, and marketing decisions.

Unit Sales

The total quantity of an item or product sold in a particular period.

Contribution Margin Ratio

The percentage of each sales dollar that remains after variable costs have been deducted, contributing towards covering fixed costs and generating profit.