Which of the Following Is the Most Preferred Source of Environmental

question 86

Multiple Choice

Which of the following is the most preferred source of environmental information for environmental scanning purposes in a firm?

• A)computer database
• B)corporate clipping service
• C)internal sources
• D)information packages

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Definitions:

Key Selling Points

Crucial attributes or advantages of a product or service that make it appealing to potential buyers.

Indirect Approach

A method of communication or persuasion that is not straightforward, often involving subtlety or implication rather than direct statements.

Request For Action

A communication that urges or requires the recipient to take a specific step or perform a particular task.

Purchase Decision

The final choice made by a consumer after evaluating different products or services based on various criteria.