According to Dovev Lavie, Which of the Following Is a Value-Creation

question 57

Multiple Choice

According to Dovev Lavie, which of the following is a value-creation strategy?

• A)setting organizational buffers between competing partners
• B)allying with multiple partners in one industry to limit power
• C)assimilating network resources to acquire new skills and capabilities
• D)aligning organizational units to create coherent interfaces

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Definitions:

Branding

The process of creating a unique image and identity for a product or service in the consumer's mind, using names, terms, signs, symbols, designs, or a combination of these.

Brand Personality

A set of human characteristics associated with a brand name.

Human Characteristics

Traits or features that define humans, including biological, psychological, social, and cultural attributes.

Brand Equity

The added value a brand name gives to a product beyond the functional benefits provided.