________ Is the Conscious and Active Management of Creating, Disseminating

question 23

Multiple Choice

________ is the conscious and active management of creating, disseminating, evolving, and applying facts, information, or skills acquired through experience or education, to strategic ends.

• A)Business continuity management
• B)Employee value proposition
• C)Knowledge management
• D)Employee retention

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Definitions:

Social Judgment Theory

A theory that explains how individuals perceive and evaluate a communication message against their existing attitudes, influencing persuasion and attitude change.

Rejection-Then-Retreat Approach

A persuasive technique where an initial, larger request is made knowing it will be rejected, followed by a smaller, more reasonable request.

Reciprocity/Obligation Approach

A social exchange theory suggesting that individuals feel compelled to return favors or help to those who have aided them.

Persuader

An individual or tool that influences others' attitudes, beliefs, or actions through argument, reasoning, or appeal.