Marketing-Oriented Companies, Such as Nestlé and Unilever, Which Produce a Range

question 13

Multiple Choice

Marketing-oriented companies, such as Nestlé and Unilever, which produce a range of products that can be marketed through similar channels of distribution to similar customers, will usually opt for the ________.

• A)domestic structure plus foreign subsidiary
• B)global geographic structure
• C)matrix structure
• D)domestic structure plus export department

---

Definitions:

FOB Shipping Point

A shipping term indicating that the buyer assumes responsibility for the goods and shipping costs the moment the goods leave the seller's premises.

Title Passes

Refers to the transfer of ownership of property or goods from a seller to a buyer upon the fulfillment of certain conditions.

Shipment Date

The date on which goods are dispatched to a customer.

Cash Collected

The total amount of cash received by a company during a specific period, often from the sale of goods or services.