In Their Rush to Get on the Globalization Bandwagon, Too

question 58

Multiple Choice

In their rush to get on the globalization bandwagon, too many firms have ________.

• A)opted for niche marketing
• B)sacrificed the ability to respond to local market structures and consumer preferences
• C)overly focused on local markets at the cost of losing out on market share abroad
• D)wrongly overestimated the importance of mass customization for the global market

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Definitions:

Unemployment

The state of being without a job despite seeking work, typically measured as a percentage of the labor force.

MDMA

3,4-Methylenedioxymethamphetamine, a psychoactive drug primarily used for recreational purposes, known for its euphoric effects.

Chronic Use

The long-term and repeated use of substances or engagement in behaviors, often leading to dependency or adverse effects on health and well-being.

Memory Deficits

Impairments or reductions in the ability to remember or recall information, which can be temporary or permanent, affecting short-term or long-term memory.