Customizing a Range of Products in a Combination Suitable for a Particular

question 50

Multiple Choice

Customizing a range of products in a combination suitable for a particular target market, as a response for the increasing need for speedy adaptation to the market, is known as ________.

• A)outsourcing
• B)diversification
• C)platformisation
• D)internationalization

Understand the implementation phase of the strategic marketing process, including action item lists and the use of metrics for monitoring.

Grasp the concept of long-range planning within marketing, including the creation of long-range marketing plans and their strategic importance.

Recognize the evaluation phase's role in the strategic marketing process and the types of information required for effective analysis and corrective actions.

Understand generic business strategies and their application to gain competitive advantage in any industry or product area.