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________, when placed in key positions, are perceived by employees as acceptable compromises between headquarters and local managers.
Customers
Individuals or organizations that purchase goods or services from a business.
Marketing Activities
Actions or tasks aimed at promoting and selling products or services to target customers.
High-quality
Products or services that meet or exceed customer expectations in terms of performance, durability, or satisfaction.
Marketing Mix
The combination of elements (product, price, place, promotion) used by a business to achieve its marketing objectives and satisfy customer needs.
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