When the Government of Alberta Chooses to Build More Roads,the

question 192

Multiple Choice

When the government of Alberta chooses to build more roads,the required resources are no longer available to provide better healthcare facilities.This situation illustrates the concept of

• A)marginal benefit.
• B)monetary cost.
• C)opportunity cost.
• D)human capital.
• E)entrepreneurship.

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Definitions:

Push Marketing Strategy

A promotional strategy where businesses "push" their products or services onto consumers by using aggressive advertising and sales tactics.

Digital Marketing

The promotion of products or brands via one or more forms of electronic media.

Convenience Goods

Consumer products and services that are widely available and bought frequently with minimal comparison and effort by the consumer.

Account Management Policies

Policies that specify whom salespeople should contact, what kinds of selling and customer service activities should be engaged in, and how these activities should be carried out.