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If there is a fully anticipated increase in the inflation rate,
Moments of Truth
Critical points of interaction between a customer and a company, which significantly impact the customer's perception and satisfaction.
Customer's Standard Expectations
The basic level of service or product quality that customers believe they will receive from a business.
Service Design Technique
A methodological approach to designing services with the goal of ensuring that service interfaces are useful, usable, and desirable from the client's perspective.
Full-service Restaurant Meals
Meals offered in restaurants where the service includes several courses served to the customer’s table, involving a higher level of service compared to fast-food or self-service establishments.
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