Use the figure below to answer the following question. 
Figure 1A.3.6
-What is the slope of the line in Figure A1.3.6?
Definitions:
Brand Actor
A brand actor represents an individual or entity acting as a spokesperson or image of a brand, contributing to its personality and public perception.
Brand Representative
An individual who promotes and represents a brand, its products, and values, acting as a persona that embodies the corporate identity to the public.
Message Internalization
The process by which individuals accept a communicated message as being consistent with their own values or beliefs, thus influencing their attitudes or behavior.
Return on Emotion
A metric evaluating the emotional engagement and reactions provoked by a brand, product, or campaign, reflecting its impact on customer behavior.
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