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In Portugal,the opportunity cost of a bale of wool is 3 bottles of wine.In England,the opportunity cost of 1 bottle of wine is 3 bales of wool.Given this information,
Problem Recognition
The initial step in the consumer decision process where the consumer identifies a need or realizes the difference between the current and a desired state.
Alternative Evaluation
The process in which consumers compare different products or brands on various attributes to make a purchasing decision.
Consideration Set
A group of brands or products a consumer evaluates when making a purchase decision.
Criteria
Standards or benchmarks used to evaluate or make decisions about something.
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