The Longer the Time That Has Elapsed Since a Price

question 15

Multiple Choice

The longer the time that has elapsed since a price change the more time consumers will have to respond to price changes. As a result, demand becomes

• A)zero.
• B)more inelastic.
• C)more elastic.
• D)perfectly inelastic.
• E)unit elastic.

Apply Festinger's social comparison theory to understand self-knowledge.

Identify different persuasion techniques and their psychological underpinnings.

Distinguish between central and peripheral routes to persuasion as outlined by the elaboration likelihood model.

Understand how attitudes can be influenced by behaviors through self-perception theory.