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Fact 11.3.1 A Pepsi, A Business Decision
PepsiCo has done a deal with 300 small Mexican farmers close to their two factories to buy corn at a guaranteed price. PepsiCo saves transportation costs and the use of local farms assures it access to the type of corn best suited to its products and processes. "That gives us great leverage because corn prices don't fluctuate so much, but transportation costs do," said Pedro Padierna, president of PepsiCo in Mexico.
Source: The New York Times, February 21, 2011
-Refer to Fact 11.3.1. Fluctuations in the price of corn and in transportation costs shift all of the following except the
MMPI
A psychological assessment that measures personality structure and psychopathology, often used for clinical diagnosis; the initial version that preceded MMPI-2.
Mental Patients
Individuals receiving treatment for psychological disorders or conditions that affect their mood, thinking, and behavior.
Fundamental Attribution Error
A bias towards attributing others' actions to their personal qualities rather than considering the role of external circumstances.
Stroop Effect
A phenomenon demonstrating the cognitive interference where the brain struggles to discern the color of a word when the word itself is naming a different color.
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