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Fact 14.2.1 Groceries for the Gourmet Palate
No food, it seems, is safe from being repackaged to look like an upscale product. Samuel Adams' $120 Utopias, in a ridiculous copper-covered 24-oz. bottle meant to resemble an old-fashioned brew kettle, is barely beer. It's not carbonated like a Bud, but aged in oak barrels like scotch. It has a vintage year, like a Bordeaux, is light, complex, and free of any alcohol sting, despite having six times as much alcohol content as a regular can of brew.
Source: Time, April 14, 2008
-Refer to Fact 14.2.1. Samuel Adams makes the market for beer inefficient if
Social Category
Groupings of individuals based on shared characteristics or social identity, such as race, gender, or age.
Situational Attribution
Situational attribution is the process of attributing an individual's behavior to external factors or circumstances rather than to their internal characteristics or dispositions.
Consensus Cues
Attribution cues that reflect how a person’s behaviour compares with that of others.
Prototype
An initial model or sample of a product used to test a concept or process before final production.
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