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Use the information below to answer the following questions.
Fact 15.1.1 An Energy Drink with a Monster of a Stock
The $5.7 billion energy-drink category, in which Monster holds the No. 2 position behind industry leader Red Bull, has slowed down as copycat brands jostle for shelf space. Over the past five years Red Bull's market share in dollar terms has gone from 91 percent to well under 50 percent and much of that loss has been Monster's gain.
-Refer to Fact 15.1.1. During the past few years, the energy-drink market has changed from ________ to ________.
Personal Satisfaction
The level of contentment or fulfillment a person attains from achieving personal or professional goals.
Cash Bonus
A monetary reward given to employees in addition to their base salary as an incentive for achieving specific performance targets.
Return On Investment
A performance measure used to evaluate the efficiency or profitability of an investment, calculated as net profit divided by the cost of the investment.
Divisional Profits
The earnings generated by distinct segments or divisions within a larger company, often used to assess their financial performance.
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