Sweety Cola and Bubbly Cola Are Competitors in the Cola

question 52

Multiple Choice

Sweety Cola and Bubbly Cola are competitors in the cola market.Both companies spend a great deal of money on advertising in an attempt to lure customers away from the competitor.Those advertisements, however, occasionally backfire.A court recently held Sweety Cola liable to Bubbly Cola under the tort of injurious falsehood.That decision is most likely to have been delivered if Sweety Cola

• A)falsely claimed that its own beverages contain zero calories.
• B)created a dishonest advertising campaign that caused one restaurant chain to break its contract to purchase beverages from Bubbly Cola.
• C)honestly, but incorrectly, said that Bubbly Cola's beverages contain inferior ingredients.
• D)caused some consumers to believe that Sweety Cola products were manufactured by Bubbly Cola.
• E)persistently claimed that its beverage tasted better than Bubbly Cola's beverage, even taste is entirely a personal preference.

Realize that feedback can be both verbal and nonverbal.

Identify different signals (e.g., caution, disagreement, acceptance) in sales communication.

Understand the roles of sender and receiver in communication.

Recognize the importance of adaptive selling in matching buyer's styles and preferences.

---

Definitions:

Payroll Register

A detailed record of each employee's wages, deductions, and net pay for a certain period.

Net Pay

The amount of money an employee receives after deductions such as taxes and retirement fund contributions are taken out of their gross salary.

FICA Tax Rate

The combined rate for Social Security and Medicare taxes that both employers and employees pay, based on a percentage of employees' wages.

Unemployment Taxes

Taxes that employers are required to pay to the government, which are used to fund unemployment benefits for workers who have lost their jobs.