Sweety Cola and Bubbly Cola Are Competitors in the Cola

question 52

Multiple Choice

Sweety Cola and Bubbly Cola are competitors in the cola market.Both companies spend a great deal of money on advertising in an attempt to lure customers away from the competitor.Those advertisements, however, occasionally backfire.A court recently held Sweety Cola liable to Bubbly Cola under the tort of injurious falsehood.That decision is most likely to have been delivered if Sweety Cola

• A)falsely claimed that its own beverages contain zero calories.
• B)created a dishonest advertising campaign that caused one restaurant chain to break its contract to purchase beverages from Bubbly Cola.
• C)honestly, but incorrectly, said that Bubbly Cola's beverages contain inferior ingredients.
• D)caused some consumers to believe that Sweety Cola products were manufactured by Bubbly Cola.
• E)persistently claimed that its beverage tasted better than Bubbly Cola's beverage, even taste is entirely a personal preference.

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Definitions:

Organic Search

A method of entering one or several search terms as a single string of text into a search engine to generate a list of results that are ranked according to relevancy without the influence of paid advertising.

Social Media Marketing

The use of social media platforms to connect with an audience to build a brand, increase sales, and drive website traffic.

B₂C Respondents

Individuals or consumers who respond or interact with business-to-consumer surveys, studies, or marketing campaigns.

Brand Transparency

The practice of openly sharing all aspects of the company's operations, values, and ethics with consumers, fostering trust and credibility.