A Gratuitous Promise

question 30

Multiple Choice

A gratuitous promise

• A)occurs when one party promises to provide two benefits in exchange for the receipt of one benefit.
• B)is usually enforceable even though it is not given in exchange for consideration.
• C)is not enforceable even if it is placed under seal.
• D)is enforceable as long as it is supported by love and affection.
• E)is a promise that is not given in exchange for consideration.

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Definitions:

Pretests

Preliminary tests or assessments conducted to evaluate the effectiveness or performance of a product, campaign, or theory before its full-scale implementation.

Target Audience

A specific group of consumers identified as the intended recipient of a product or marketing message.

Limited-Service Agencies

Advertising agencies that offer specific services such as creative design or media buying, as opposed to a full range of marketing and advertising services.

Creative Services

A sector within the marketing and advertising industry that focuses on creating and delivering visually engaging and message-driven content, such as graphics, videos, and written content.