Big and Bad Motors Has Come Out with Its Newest

question 47

Multiple Choice

Big and Bad Motors has come out with its newest line of SUV.They market the line under the slogan, "Enjoying the countryside has never been so easy®." A group of guerrilla environmentalists, angry about increased exhaust emissions from the SUVs, has started up a billboard campaign with a photo of an SUV in a diseased forest, surrounded by pollution and sick animals.Beneath the photo reads the caption "Destroying the countryside has never been so easy." The owners of Big and Bad Motors decide to take legal action.Which of the following claims is Big and Bad most likely to use?

• A)trademark depreciation
• B)passing-off
• C)copyright infringement
• D)identity theft
• E)patent infringement

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Definitions:

Deceptive Advertising

Marketing strategies that trick or misinform customers regarding the qualities, features, or advantages of a product or service.

Cease-and-Desist Order

A legal injunction ordering an individual or organization to stop engaging in a specified activity or behavior.

Federal Trade Commission

A U.S. federal agency responsible for protecting consumers and promoting competition by preventing anticompetitive, deceptive, and unfair business practices.

Reasonable Basis

A logical, fact-based foundation for a belief, action, or decision, indicating that due diligence has been exercised.