Miki Wants to Set Up Some Kind of Automated Marketing

question 43

Multiple Choice

Miki wants to set up some kind of automated marketing to advertise her latest jewellery line.She is also wary of annoying her customers or breaking the law with her marketing.Which of the following strategies would be best for Miki?

• A)send an automated telephone message to every name in the phone book
• B)send an email to everyone on her business contact list, which happens to be a very long list
• C)send an email to her regular customers, and request that they forward her email to 10 friends, who can forward it to 10 more friends, and so on
• D)compare the phone numbers that she received from willing customers against the national Do Not Call List (DNCL), and send a telephone message to those names that do not appear on DNCL
• E)hire a telemarketer to call every name in the phone book so that she can avoid liability all together

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