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The Ether Store Inc is trying to break into the potentially lucrative world of online retailing.Given the competitive nature of the field, it believes that the key to success is advertising and promotion.It therefore has asked you to review and assess several proposals that it has developed.Which of the following statements is TRUE?
Salience
The quality of being particularly noticeable or important; something that stands out in a person's perception or attention.
Priming
The psychological phenomenon where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Coloring Perception
The phenomenon where one's prejudices, emotions, or experiences influence how they interpret and understand their environment.
Retrieve a Memory
The process of recalling information stored in the memory system.
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