Service Firms Have Reservations Systems Because

question 29

Multiple Choice

Service firms have reservations systems because

• A)intangible elements usually dominate value creation.
• B)most service products cannot e inventoried.
• C)distribution may take place through non-physical channels.
• D)customers may be involved in co-production.
• E)all of the above.

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Definitions:

Favourable Consequences

Positive outcomes or rewards that are likely to encourage a particular behavior to be repeated.

Primary Reinforcer

A stimulus that satisfies a basic survival need and thus inherently reinforces and increases the likelihood of a behavior associated with it.

Secondary Reinforcer

A stimulus that becomes reinforcing through its association with a primary reinforcer, not inherently rewarding but has learned value.

Operant Conditioning

A pedagogical process that modifies the intensity of behavior with either encouragement or discipline.