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Which of the following statements is true?
U.S. Organizational Markets
Markets within the United States consisting of businesses and institutions that purchase goods and services for use in the production of other goods and services, for resale, or for operations.
Segmentation Base(s)
Criteria used to classify and divide a market into distinct groups, based on characteristics like demographics, psychographics, or behavior.
Segmentation Variable(s)
Criteria or characteristics used to divide a market into distinct groups of buyers based on needs, behaviors, or demographics.
Outback Steakhouse
An Australian-themed American casual dining restaurant chain, serving American cuisine, based in Tampa, Florida with locations internationally.
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