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Studies show that the income elasticity of demand for wine is 5.03 and the income elasticity of demand for spirits is 1.21.This indicates that
Disruptive Change
Significant alteration that drastically impacts the way a sector operates, often leading to the creation of new markets and the decline or transformation of existing ones.
Unplanned Change
Modifications or adjustments that occur without forethought or intention, often in response to immediate circumstances or emergencies.
Bottom-Up Change
Change initiatives come from all levels in the organisation.
Top-Level Managers
Senior executives responsible for the overall direction and success of an organization.
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