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The economic model of consumer behavior predicts that
Humanistic Psychologists
Psychologists who focus on individual potential and stress the importance of growth and self-actualization.
Carl Rogers
An influential American psychologist who founded the person-centered approach to therapy, emphasizing the importance of the individual's subjective experience and the innate drive towards self-actualization.
Abraham Maslow
An American psychologist best known for creating Maslow's hierarchy of needs, a theory in psychology that ranks human needs in the order of their importance for personal development.
Functional Autonomy
A principle in psychology where behaviors and habits, initially formed in response to a particular need, persist even after the original motive has ceased.
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