Sunk Costs

question 300

Multiple Choice

Sunk costs

• A)are costs associated with repairing something you already own.
• B)are important for optimal decision making.
• C)are costs that have already been paid and cannot be recaptured in any significant way.
• D)are costs that firms sink into marketing.

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Definitions:

Tempting Situations

Circumstances that present a strong attraction or inclination to engage in a particular action, often one that might be considered unwise or harmful.

Maintenance Stage

In behavior change models, this stage refers to the sustained effort to avoid relapse and consolidate the gains achieved during the action stage.

Relapse

A return to former unhealthy patterns.

Maintenance Stage

A phase in behavior change where individuals work to sustain new habits and prevent relapse into previous behaviors.