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What is the endowment effect?
Consumer Needs
Fundamental psychological or physical requirements that motivate consumer behavior and drive purchases.
Attitude
A settled way of thinking or feeling about something, often reflected in a person's behavior.
Attitude Object
Anything toward which an individual has a persistent psychological and evaluative orientation, encompassing feelings, beliefs, and behavioral dispositions.
Earl Grey
A type of tea flavored with the oil from the rind of bergamot orange, noted for its distinctive flavor.
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