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The demand curve of a monopolistically competitive firm
New Customers
Individuals or organizations that begin to purchase goods or services from a business for the first time.
Annual Promotion Plan
A structured outline of marketing activities and promotions designed for a specific year, aimed at achieving marketing objectives.
B₂B Sales Promotions
Marketing efforts and incentives specifically designed to engage and convert business customers, as opposed to individual consumers, enhancing business sales and relationships.
Crisis Management
The process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders.
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