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Table 13-4
Table 13-4 lists estimated revenues and costs (per week) for plastic vials (100 vials per box) for the Victoria Biological Supplies Company. Victoria sells plastic vials to universities and private research laboratories.
-Refer to Table 13-4.At Victoria's profit-maximizing output,
Market Orientation
An approach requiring organizations to gather information about customer needs, share that information throughout the firm, and use that information to help build long-term relationships with customers.
Labeling
The presentation of important information on a package.
Sales Orientation
Sales orientation is a business approach that prioritizes selling products and services through aggressive promotion and sales techniques.
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