Figure 14-3 Rainbow Writer (RW)is a Small Online Company Selling a Highly

question 237

Multiple Choice

Figure 14-3

Rainbow Writer (RW) is a small online company selling a highly rated software package for engraving words onto objects produced by 3D printers. The firm currently earns a profit of $2 million per year selling its package exclusively on its Website. Odeon, the producer of the most popular 3D printers has expressed interest in bundling Rainbow Writer's product with its printers. Odeon expects that bundling would further boost its sales and allow it to sell its printers at a higher price, thus raising its profits beyond its current profit of $12 million. Figure 14.3 shows the decision tree for the Rainbow Writer-Odeon bargaining game.
-Refer to Figure 14-3.How will Rainbow Writer respond to Odeon's two possible offers?

• A)Rainbow Writer will reject either offer.
• B)Rainbow Writer will only accept an offer of $30 per copy of the software package.
• C)Rainbow Writer will only accept an offer of $40 per copy of the software package.
• D)Rainbow Writer will accept either offer.

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Definitions:

Volume

A measure of the amount of space an object or substance occupies.

Dense

Having a high concentration of mass or substance in a specified volume; commonly used to describe objects or materials that are tightly composed without much space between particles.

Volume

A measure of the amount of space that a substance or object occupies or that is enclosed within a container.

Mass

A measure of the amount of matter contained in an object, reflecting its resistance to acceleration when a force is applied.