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Consumers Will Desire a Particular Level of Service, but Are

question 5

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Consumers will desire a particular level of service, but are willing to accept an adequate level of service and the gap between the two levels is called the zone of acceptance.


Definitions:

Raw Score

The original, unadjusted score obtained in an assessment or measure before any transformations or standardizations are applied.

Standard Deviation

An index quantifying how much data points deviate or scatter from their average.

Mean

The average of a set of numbers, calculated by adding them together and then dividing by the number of numbers.

Value

The degree of importance, worth, or usefulness of something.

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