A Service Encounter Is a Period of Time During Which

question 39

True/False

A service encounter is a period of time during which you, as a customer, interact with a service provider.

---

Definitions:

Universal

Something that is applicable or common to all cases, situations, or beings without exception.

Culture-Specific

Pertains to traits, customs, conventions, or practices that are unique or particularly characteristic of a given culture.

Ethnocentrism

The act of judging another culture solely by the values and standards of one's own culture.

Ethics

A branch of philosophy that deals with systematizing, defending, and recommending concepts of right and wrong behavior.