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Price discrimination
Rate of Return
The gain or loss on an investment over a specified period, expressed as a percentage of the investment's cost.
Risk-Free Rate
The interest rate that can be earned with certainty, commonly taken to be the rate on short-term Treasury bills.
Security Market Line
A graphical representation that shows the relationship between the expected return of an investment and its risk as measured by beta.
Expected Rate
The anticipated rate of return on an investment, factoring in known variables and risk assessments.
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