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Firms engage in odd pricing when they charge prices that appear to be less than they really are; for example, charging a price of $4.95 instead of $5.00 and $.99 instead of $1.00.How have researchers tried to determine whether odd pricing is successful in convincing consumers that odd prices are less than they really are?
Vicious Cycles
Negative patterns of thought or behavior that reinforce themselves, creating a self-perpetuating loop of undesirable outcomes.
Psychoanalytic Therapy
A therapeutic approach developed by Freud, focusing on uncovering unconscious thoughts and behaviors.
Inner Conflicts
Psychological struggles within oneself, often involving competing desires, motivations, or beliefs.
Insight-Oriented Contributions
Contributions in therapy that focus on increasing a client's understanding of themselves and their behaviors.
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