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Why Was the Plaintiff Unsuccessful in the Case Of: Southern

question 20

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Why was the plaintiff unsuccessful in the case of: Southern Cross Homes (Broken Hill) Inc v Chapman (1999) SASC 491?


Definitions:

Customer Benefit

The value or advantage that a customer receives from using a product or service, often leading to their satisfaction and loyalty.

SPIN

is a sales technique model that stands for Situation, Problem, Implication, and Need-payoff, guiding salespersons to ask questions leading to a sale.

Shock Approach

A technique used in sales and marketing to grab attention by surprising or startling the potential customer.

Curiosity

A strong desire to know or learn something, often driving exploration and innovation.

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