Examlex
Which of the following is an advantage of a franchise for the franchisee?
Macroscopic Social Facts
Large-scale social phenomena that affect the society as a whole, such as demographic trends, societal norms, and institutions.
Microscopic Individual Behaviors
The examination and analysis of detailed and personal behaviors of individuals at a small-scale level, often in contrast to macroscopic societal trends.
Macro-Subjective Level
An analytical perspective focusing on the collective beliefs, values, and perceptions of society or large groups, influencing social structures and processes.
George Ritzer
A sociologist known for his work on consumerism, globalization, and the theory of McDonaldization, which describes how principles of the fast food industry have come to dominate sectors of American society and the world.
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