Three Factors That Contribute to the Success of New Service

question 12

Multiple Choice

Three factors that contribute to the success of new service development are:

• A)Market synergy, organizational factors, market research factors
• B)Market synergy, external factors, consumer factors
• C)Organizational factors, customer ideas, value for customers
• D)Market synergy, organizational factors, consumer factors.

Understand the difference between primary demand and selective demand in market strategy.

Analyze the impact of packaging on product durability, including its role in protecting the product and extending shelf life.

Understand the definition and implications of "caveat emptor" in sales transactions.

Recognize the rights and obligations under the implied warranty of quiet possession.

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Definitions:

Freud

Refers to Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Sarcastic Manner

A form of verbal irony that involves saying something in a way that means the opposite, often for humorous or emphatic effect.

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety or guilt by denying or distorting reality.

Rationalization

A psychological strategy where disputable actions or emotions are rationalized in an ostensibly logical way to evade acknowledging their real reasons.