What Are the Branding Alternatives for Service Firms

question 14

Essay

What are the branding alternatives for service firms?

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Definitions:

Ethical Issue

A situation or problem that requires an individual or organization to choose between alternatives that must be evaluated as right or wrong.

CHARACTER COUNTS!

A framework for teaching ethics and character education focusing on six core ethical values such as trustworthiness, respect, responsibility, fairness, caring, and citizenship.

Kohlberg

refers to Lawrence Kohlberg, an American psychologist best known for his theory of stages of moral development.

Morality Stage

A phase in moral development characterized by changing beliefs and behaviors related to concepts of right and wrong.