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Airlines, hotels, and car rental firms are not very good at varying prices in response to the price sensitivity and needs of different market segments.
Diurnal
Periodically active during the day and inactive at night.
Ultradian
Describes biological rhythms with cycles shorter than 24 hours, such as the stages of sleep or patterns of hormone release.
Infradian
refers to biological rhythms with cycles that are longer than a day, such as menstrual or seasonal cycles.
Altered State
A condition of significant deviation from one's normal cognitive, emotional, or behavioral state, often induced by stress, meditation, drug use, or psychiatric disorders.
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